Brochure / Leaflet / Booklet
Guidelines for Writing a Brochure / Leaflet / Booklet:
- Organize the information so that most important points come first.
- Keep sentences and words short.
- Use simple language.
- Use visuals/pictures.
- Use the active voice rather than the passive voice.
- Use heading and subheadings and bullets to break up the text.
- *All the information must be written inside a box.
Format Outline for Visiting a Place:
Title (top and center)
Info 1 (Location: How to get to the location? car, bus, road, on foot)
Info 2 (Sites: What can you do there? sites to see, places to eat)
Info 3 (Time: When’s the best time to visit?)
Info 4 (Accommodation/facilities)
Info 5 (Use of money)
Format Outline for other types of Brochure / Leaflet / Booklet:
Title (top and center)
Info 1 (Location: How to get to the location? car, bus, road, on foot)
Info 2 (Sites: What can you do there? sites to see, places to eat)
Info 3 (Time: When’s the best time to visit?)
Info 4 (Accommodation/facilities)
Info 5 (Use of money)
Title (top and center)
Info 1 (What?)
Info 2 (Where?)
Info 3 (When?)
Info 4 (Other info 1)
Info 5 (Other info 2)
